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ARTICLE: ADVICE-BASED MORTGAGE SOLUTIONS; IT IS EASY TO SELL BUT HARDER TO GUIDE [CANADIAN MORTGAGE PROFESSIONAL, DECEMBER 2021]

The first rule of business dictates that the consumer should always come first. Nowhere is this more evident than in the mortgage sector. In today’s mortgage climate, there are a host of choices available when shopping for the best mortgage fit.    Mortgage services, once viewed as the bank’s domain, are now being offered by

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ARTICLE: We’re in the People Business [Mortgage Broker News, June 2021]

“We’ve always focused on being customer-centric,” Goncalves explains. “I never really cared about chasing the deal size or commission; it was always about giving customers proper advice. And that type of environment is what we’ve created here at Vine. We’re focused on the client experience first and foremost.” 

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