Published News

ARTICLE: “We want to be a national brand with regional footprints” [CANADIAN MORTGAGE PROFESSIONAL, JUNE 2022]

When it comes to offering choices for its valued client base, Vine Group-Mortgage Alliance pulls out all the mortgage stops.  Viewing the mortgage process with a ‘people-first’ approach, the leading mortgage brokerage is proving that a rates-driven approach may not always be what the customer is looking for. By listening to the specific needs of

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ARTICLE: Calgary housing market: What’s behind ‘exceptionally strong’ sales? [CANADIAN MORTGAGE PROFESSIONAL, MAY 2022]

As other regions’ sales plummeted year over year, Alberta’s largest city posted robust annual growth. Canadian Mortgage Professional met with Kim Nguyen, Vine Group Mortgage Associate and Regional Team Lead, and discussed the growing interest in Alberta real estate from out-of-province buyers. Full article linked here. Article Preview:

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ARTICLE: Blazing mortgage trails in a male-dominated industry [CANADIAN MORTGAGE PROFESSIONAL, MARCH 2022]

Building a great team that allows for both autonomy and a built-in support system is pivotal to succeeding in the competitive mortgage landscape.   Keeping this reality front and centre, Vine Group -Mortgage Alliance has been actively recruiting in recent times while continuing to build and reinforce its brand. Full article linked here.

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ARTICLE: ADVICE-BASED MORTGAGE SOLUTIONS; IT IS EASY TO SELL BUT HARDER TO GUIDE [CANADIAN MORTGAGE PROFESSIONAL, DECEMBER 2021]

The first rule of business dictates that the consumer should always come first. Nowhere is this more evident than in the mortgage sector. In today’s mortgage climate, there are a host of choices available when shopping for the best mortgage fit.    Mortgage services, once viewed as the bank’s domain, are now being offered by

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ARTICLE: The collaborative approach – can’t beat them then join them [CANADIAN MORTGAGE PROFESSIONAL, October 2021]

‘Vine Group had heard some great things about BNB through the mortgage grapevine. When the unique opportunity arose for these two mortgage teams to work side by side on a joint venture lending project to bring a new big bank/lender to the market, the founding partners at the group quickly realized that the combined strength

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ARTICLE: We’re in the People Business [Mortgage Broker News, June 2021]

“We’ve always focused on being customer-centric,” Goncalves explains. “I never really cared about chasing the deal size or commission; it was always about giving customers proper advice. And that type of environment is what we’ve created here at Vine. We’re focused on the client experience first and foremost.” 

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